Psychologist Andrew Elliot at the University of Rochester and colleagues showed that men perceive women in red to be more attractive and sexually desirable than those wearing other colors. Two years later, Elliot documented that men sit closer to women in red and ask them more intimate questions. One thing Elliot hadn't answered, until now, is why a lady in red is so hard to resist.

In his new study, published in the Journal of Experimental Social Psychology, Elliot posits that men see women in red as ready and willing, and that this sexual receptiveness is what makes them attractive and desirable.

So ladies, look sexy in RED'' ....